Mailchimp comes with more than pre-built templates, and you can create others yourself. Mailchimp shows you Featured templates. These recommend what to include in your campaign. To view Featured templates within Mailchimp, navigate to the Templates page, and click Create Template. Featured templates are in the Layouts tab. You can also code your own.
Inevitably, most email marketing tools cost money. However, some have a free plan you can use until you are successful enough to jump up to a paid plan. Be aware that MailChimp has changed its focus from email marketing, so it is now less suitable for free email marketing. Benchmark offers a free email marketing plan, perfect for businesses getting started. This provides essential email marketing tools for up to emails per month.
You can even do basic drip campaigns. If you tried, they would quickly flag your account as potential spam. Therefore, if you wish to engage in email marketing, you need to use a specialist tool. You use these to create, send, test, optimize, and report on your email campaigns. Many include templates to help you create attractive emails to use in your mailshots.
Quite a few of the places we have included in this article are email marketing tools. Email marketing is a comparatively old online marketing method, yet it is still one of the most effective. Sure, people often feel bombarded with unsolicited email messages. But if you structure your emails carefully and send them to an appropriate audience , then it still works for most businesses.
It is vital that you use your email marketing cleverly and not overdo it. There is a fine line between people being interested in your emails and feeling overpowered by them. Influencer Marketing. Frequently Asked Questions Where can you find the best email marketing templates? Or do they want a personalized experience as though you're talking directly with them? Automation helps save time, but it should never be at the cost of the experience.
Marketing emails need to be personalized to the reader and contain information that is relevant to them. People who don't want to read your emails don't belong on your list. Keeping them only skews your open rates down and increases the number of people marketing your emails as spam.
Besides, according to CAN-SPAM guidelines , you should always provide a way for them to opt out of email if they no longer want to receive communications from you. Typically, this opt-out link lives in the footer of each email you send.
Once your emails are built out, check them over before hitting the send button. Effective email marketing campaigns are designed for all devices on which users can read their emails -- desktop, tablet, and mobile. Consider sending them as a test to a colleague and checking them across multiple devices and email clients. As the campaign runs, take notes.
Are your open rates and click rates what you expected? What went well vs. Are you on track to hitting your goals with the campaign? The more you pay attention to the data, the more you can understand what's working and what's not for your audience, leading to more effective campaigns in the future.
Now that you know how to responsibly wield email marketing, grab some inspiration from the masterful email marketing campaigns below. If you're reading this, you probably have an email address or two, or three In fact, you've probably been sending and receiving emails for years, and you've definitely received some questionable deliveries in your inbox.
While email has managed to stand the test of time, many marketers have failed to update their strategies since its inception. So to ensure you're sending modern emails that warrant some of your recipients' precious time and attention, we've compiled a list of effective email examples to inspire your next campaign. Great companies are always evolving, and your customers expect to experience change. What they don't expect because too many companies haven't lived up to this end of the bargain is to be told about those changes.
That said, this email from ModCloth serves as a refreshing change of pace. If you're going to change the way you communicate with a lead or customer, give them clear, fair warning so, if they aren't on board, they can make the necessary adjustments to keep their inbox clean. It sets expectations for communication moving forward so that the buyer persona can choose what's best for them. Did you see that? Did you see it move? Pretty cool, right? This small bit of animation helps to separate this email from Tory Burch from all of the immobile emails in their recipient's inboxes.
They also leverage exclusivity by framing the promotion as a "private" sale. Oftentimes, this type of positioning makes the recipient feel like they're specially chosen, which encourages them to take advantage of the special opportunity they've been presented with.
Emails can get static, boring, and impersonal. This email subverts those expectations without going overboard. RunKeeper makes an effort to reengage lost users with this friendly, informational email.
By highlighting their app's most recent changes and benefits, the copy works to entice recipients to give the app another chance. It also discusses benefits that the recipient may not know about since the last time they used the service.
Small inclusions like the "Hi friend" greeting and the "You rock" closing makes the content feel welcoming and less aggressive.
Here's another great example of animation being used to create a more interesting email marketing design. Unlike static text, the swipe motion used to provide recipients with a look "under the hood" of their email tool is eye-catching and encourages you to take a deeper dive into the rest of the content.
Not to mention the header does an excellent job of explicitly stating what this email is about. The animation is subtle, and it's executed in a way that serves to enhance the email's body copy. Even better, it works well with the design of the email, creating a matching but contrasting focal point before the reader dives into the rest of the copy below. This email from Loft aims to demonstrate their understanding of your crazy, mixed-value inbox.
In an effort to provide you with emails that you actually want to open, Loft asks that their recipients update their preferences to help them deliver a more personalized experience. This customer-focused email is super effective in making the recipient feel like their likes, dislikes, and opinions actually matter.
It centers the recipient's needs with the slogan "Happy Inbox, Happy Life. You've heard it a million times and a few thousand of those times may have been from us : You should create a sense of urgency with your calls-to-action. That's what makes a lead take action, right?
Well, this email from UncommonGoods succeeds in creating a sense of urgency by focusing on the value of acting now. Thank you for reminding me before it's too late -- I don't want to be in the dog house because my gift arrived after Mother's Day. Confession: We have a serious email marketing crush on JetBlue.
And they continue to deliver their lovable marketing in this cheeky email campaign that aims to humorously reengage customers. Every element from the header, to the three witty points, to the actionable, contrasting CTA work together to create a lovable campaign that's promotional without being pushy.
This copy is bursting with friendly personality and airline jokes. The email is relatable and reads as though it comes from a friend, which will help earn a positive reaction. My friends at Harpoon are so thoughtful, aren't they?
This simple, timely email really does feel like it's coming from a friend, which is why it's so effective. In an age of email automation, it's easy for email campaigns to feel a little robotic. And while I'm certain that this email was, in fact, automated, it feels really human.
If you're looking to strengthen the relationship you have with your existing customers, consider taking the time to set up a quick email like this to let them know you're thinking of them.
Personalization: From the timing of the email birthday to the personalized salutation, this email was sent to the right person at the right time. That's quite powerful, wouldn't you agree? Rip Curl, an Australian surfing sportswear retailer, combines urgency and our psychological need to be part of something to create an email headline that jumps off the page.
This positioning is designed to lead people to believe that there's a "revolution" taking place and it's their turn to get in on the action. At the end of the day, people want to be part of something that's bigger than themselves, and this email aims to motivate them to do so by purchasing this sleek watch. For many of us, when it comes to wrapping gifts, the struggle is real.
Crew Factory recognized this problem and then created this email to serve as a solution for those incapable of pulling off a Pinterest-esque wrap job: gift cards.
The email offers up two different ways to pick up a gift card -- in store or online -- in an effort to avoid excluding anyone. They've also included a map of the nearest store location at the end of the email to lower the purchasing barrier even further. When people talk about email marketing, lots of them forget to mention transactional emails.
These are the automated emails you get in your inbox after taking a certain action on a website. This could be anything from filling out a form to purchasing a product to updating you on the progress of your order. Often, these are plain text emails that marketers set and forget. Well, charity: water took an alternate route. Once someone donates to a charity: water project, her money takes a long journey. Most charities don't tell you about that journey at all -- charity: water uses automated emails to show donors how their money is making an impact over time.
Are you open to a call at time 1 or time 2 tomorrow so I can explain how you can get results from your product? Follow Up Introduction Email Template You can send follow-up emails after meeting someone in person or through a mutual contact.
Here are some follow-up introduction email templates:. It was a pleasure meeting you at event. You talked about add specific details about the chat to build a connection , and I would love to chat with you to continue our conversation. Dear lead name ,. We have an extensive portfolio and a wide array of strategic solutions you can benefit from.
Would you be available for a quick call on Monday at 10 AM? Sincerely, Your name and email signature. Read also: 7 Introduction Email Mistakes to Avoid in Sending an event-triggered introduction email is vital when someone signs up to your email list. This helps you establish rapport with the new subscriber. Also, you can send an event-triggered introduction email after a prospect visits a specific page on your site.
Here are some event-triggered introduction email templates:. Over the next few days, you will receive what you plan to send and when. And if you have any questions concerning your niche , please ask me. I reply to every single email I receive. Our company is dedicated to values or mission of the company.
We would like to hear your thoughts so we can serve you better. If you have a new account manager or Point of Contact PoC , you should introduce them to your team. To enhance employee engagement. New PoC name has worked in role with increasing authority and responsibilities in that role.
New PoC is also experienced in function , holds a degree in specialty , and is certified by certifier. All employees can stop by; treats and appetizers will be served.
Self Introduction Emails. As a new employee, introducing yourself to your colleagues is a fantastic idea. This helps you to settle in quickly and make friends. Subject Line: Lunch on me? It is cheaper and actually more convenient. However, since people usually tend to overlook their mails, your email marketing strategy needs to be attractive and to the point.
That is why you should take a look at these best email marketing templates. Look up customizable email marketing templates online. Pay attention to the appearance while downloading email marketing templates.
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