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Description At Rockstar Games, we create world-class entertainment experiences. A career at Rockstar Games is about being part of a team working on some of the most creatively rewarding and ambitious projects to be found in any entertainment medium. You would be welcomed to a dedicated and inclusive environment where you can learn and collaborate with some of the most talented people in the industry. Rockstar Games New York is seeking a Music Marketing Manager to lead, develop and implement innovative and effective strategic marketing plans for our music offerings.
The Music Marketing Manager will serve as the principal liaison between all internal departments, international offices, and external distributor and music partners to aid in the execution of global music marketing campaigns. What We Do. We are responsible for leading the strategic planning and creative execution for all facets of promoting and selling our titles including creative video and static asset development, product packaging, social media, events, partnerships, promotions, retail, soundtracks, and much more.
We are the key gatekeepers of the Rockstar Game brand, ensuring brand guidelines are adhered to across all channels and overseeing all extensions of the Rockstar Games brand through all consumer touchpoints.
We work closely with teams across all of publishing and the worldwide development studios to ensure seamless execution of plans internally, in our game titles, and throughout the world, including the always on marketing of our Online game titles, Grand Theft Auto Online and Red Dead Online.
Work with all internal departments and external distributors, music labels, PR teams, and artists to effectively and creatively plan and execute compelling marketing campaigns around all Rockstar music releases. Build and maintain relationships with all major DSPs and related music brands.
Identify, strategize, and present new opportunities for our music releases and individual featured music artists at DSPs and with other digital partners.
In conjunction with our partners, coordinate and facilitate set up of digital releases including developing key art, metadata, and final audio files. Work with our internal and external creative teams to design, develop, and release physical music offerings.
Coordinate with internal and external creative departments on development and delivery of videos, art, and packaging assets as well as broadcast, online, and printed advertising materials.
Work hand-in-hand with internal and external media teams to develop the strategy and execute paid media campaigns to support our marketing initiatives. Create detailed reports of all marketing work on individual campaigns, to ensure that all results are communicated to internal and external partners.
Analyze data including social media and sales data to best plan and manage campaigns, and optimize ROI. Look for new, innovative ways to market and promote our music releases. Collaborate with community managers and social media teams on public-facing messaging and partnership programs.
But their best example of outdoor advertisement was the unveiling of the GTA V box art. Immediately the fanbase went wild. Major gaming sites started writing hourly updates about the current state of the mural. Only after all of this speculation of whether the mural was official or not, Rockstar confirmed the rumours.
One of my favourite promotional events that was organised by Rockstar was done during the New York Film Festival. GTA V was featured, as a prime example of storytelling in games.
The creators held a panel discussion about the game. And the same level of care and attention to detail is given to the brand itself. The founders of the company rarely give any interviews, trying to focus on the brand and not take credit for the work of the whole team. Currently there are a number of books published about them and in BBC produced a movie about the Houser brothers called Gamechangers, staring Daniel Radcliffe.
Rockstar, of course, sued BBC. But it is this level of secrecy that makes them so interesting for the public and the media. And this philosophy extends to every little part of the company. From the way they develop their game worlds, the amazing music they use, the incredible stories they tell with their games to the way they present, promote and advertise their games, one thing is evident.
In addition to being one of the best developers out there, they are also one of the few firms in the world who know how to build consumer anticipation. They just hit a few right notes and the costumers are ready to buy their next game. You can submit your own to word reader feature at any time, which if used will be published in the next appropriate weekend slot. As always, email gamecentral ukmetro. White Gaming Logo. Gaming Channel. FB house promo. Share this article via facebook Share this article via twitter Share this article via messenger Share this with Share this article via email Share this article via flipboard Copy link.
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